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The sea and surfing safe and accessible for everyone

 

We were super stoked when the Holland Surf Association (HSA) approached us for the concept and design of a new website. The old website had been gathering dust for a while, so it was high time for a fresh look.

The sea and surfing safe and accessible for everyone
 

For 50 years, the HSA has been dedicated to making the sea and surfing safe and accessible for everyone. The organization is driven by a group of passionate surfers who share their love for the sport by telling stories, organizing surf competitions, and connecting surfers worldwide. Whether you surf at a high level or are just diving into the waves for the first time, the HSA is a household name among all Dutch surfers.

 
The sea and surfing safe and accessible for everyone
 
 
The sea and surfing safe and accessible for everyone
 

With the new website, we aim to make the sport of surfing accessible to everyone. So, in addition to providing a clear overview of surf competitions and the surfing rules, we want to focus on telling personal stories. We asked ‘blue-minded’ outdoor enthusiasts to share what the sea and surfing mean to them. How it feels to share waves with like-minded individuals. What the nature, the swell, does to you. These stories were given an important place on the website and show what makes surfing so special.

 

With the help of a group of befriended photographers, we were also able to show why surfing is the most beautiful sport in the world. We asked the photographers if we could use the most beautiful images from their archives for the website. The result was overwhelming. Endless thanks to Michal Pelka, Jop Hermans, Wouter de Wolf, Jan Bijl and Sebastiaan Heitkamp for the beautiful shots.

 
The sea and surfing safe and accessible for everyone
 

Of course every Dutch surfer has to be a member of the HSA. Sign up here.


 

Holland Surfing Association | 2023

Tom
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070 711 30 45


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Client

HSA

Deliverables
Website
Co-creation
website development by Michael Weterings Illustratieons by Trevor Humphres Photography by Michal Pelka, Job Hermans, Wouter de Wolf, Jan Bijl and Sebastiaan Heitkamp

Discipline
Digital
 

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