For several years now, the renowned artist Piet Parra has been designing the labels of the Vrijheidsmaaltijden Soup cans. These soup cans have become collector’s items available only around May 5th. These designs form the basis of the vibrant color scheme that we’ve expanded with new colors and a new font.
Together with an enthusiastic team and a hefty dose of creativity, we’ve designed a new website that tells the story of Vrijheidsmaaltijden The Hague in a striking and contemporary manner. Visitors are invited to join the meals, discover Soup Stories, and organize a meal themselves. Additionally, we’ve developed a billboard campaign visible throughout the city.
In the City Hall (Atrium) of The Hague, the Soup Stories Exhibition will be on display until May 5th. Created to encourage people to talk and think about freedom. Eight residents of The Hague answered questions about the freedoms in their lives.
Sit next to your neighbor or fellow citizen. We’ll eat freedom soup and share stories, a tradition embraced by young and old. From Scheveningen to Schilderswijk, and everything in between. Will you join us?
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