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City by the Sea Citydressing

Project Approach


What was the initial question?

Think of a festive identity that tells the 200th anniversary of The Hague ~ Scheveningen.

How did it?

By creating a strong, clear identity that is recognizable for many to combine with a good visual concept.

 

Dressed up to party

The 200th anniversary of our city by the sea The Hague – Scheveningen simply had to be celebrated. When the organisation asked us to manage this campaign, we did a little victory dance. We made city dressing an essential part of this campaign. Locals and visitors to Scheveningen and The Hague were all in awe of 30km of flags, signage everywhere and the 9-metre-high mobile whale tail and giant deck chair. Vibrant, eye-catching and ready to party

"

The whole city really breathed the celebration, you couldn’t ignore it!

" Jackie van der Vlis - Hoofd Marketing Stichting Stad aan Zee
Strandstoel, Feest aan Zee, Studio Duel
Walvisstaart, Pier, Scheveningen, Feest aan Zee, Studio Duel

Driven,
positivity
& colorful!

Vlaggen in de Stad, Feest aan Zee, Studio DuelVlaggen in de stad, Feest aan Zee, Studio Duel
Feest aan Zee, Den Haag, Studio Duel
Vlaggen in de Stad, Feest aan Zee, Studio Duel
 

Stationsmuur CS Den Haag, Feest aan Zee, Studio DuelStationsmuur CS Den Haag, Feest aan Zee, Studio Duel
Stationsmuur CS Den Haag, Feest aan Zee, Studio DuelStationsmuur CS Den Haag, Feest aan Zee, Studio Duel

 

City by the Sea - 2018

Hederik
Want to know more?
Hederik We would happily tell you more

070 711 3045


Contact Hederik!
Client

The Hague city (Gemeente Den Haag, Stichting Stad aan Zee)

Deliverables
Dynamic Identity with a well thought-out color and pattern pallet. A toolkit with the parts to be used separately by third parties. A strong visual concept that stimulates your senses for a year. This resulted in a lot of prints, from flag line to beach chair and from beach ball to a tram.
Co-creation
Anne Reitsma, Arnaud Roelofsz, Arjan de Jager, Maurice HaakBlitz Filmmakkers, the Videomatic, Team Feest aan Zee, The Hague Marketing Bureau en nog vele anderen!

Discipline
 

Well you’ve got the hand on te cookie jar now.. here’s some more!

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