Create of a festive identity that tells the 200th anniversary of The Hague ~ Scheveningen.
By creating a strong, clear identity that is recognizable for many to combine with a good visual concept.
The 200th anniversary of our city by the sea The Hague – Scheveningen simply had to be celebrated. On a big scale. The Feest aan Zee (Celebration by the sea) Foundation recognised our partnership potential and that’s not just because we love parties. We’ve got sea water running through our veins. So, we developed a striking, festive campaign that would attract as many visitors as possible to the coast, and it worked; 5.8 million people dived into a sea of festivities and we’re still basking in the afterglow of a great party.
This assignment was picked up in close co-creation with the ‘Team Party by the Sea’ and rolled out over a whole year. After a flying start, with visual concept and a filled toolkit the city was transformed into a decorated birthday party. The goal was to connect with as many people as possible, this we did.
After the campaign, all the promotional material that was reusable went to ‘My Buuf’ to give it a new life.
My Buuf is a 100% sustainable enterprise that helps women who are new to the Dutch labor market. Mostly women from developing countries.
That promotional material that has a short life is used in such a circular way – that is smart use of your resources!
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