Improvement now! read our manifest


Our planet is being pushed to the limit with too many threats undermining its resilience. We need to put up a fight to protect it. Fortunately, there are plenty of brands, organisations and businesses that are leading by example; bravely exploring new avenues yet focussed on the bigger picture.

Manifest voor een stip aan de horizon

We’re committed to supporting these visionaries and pioneers in everything we do with all the resources available, including our knack for innovation, creativity, brainpower and common sense.

At Studio Duel, we believe that working on projects that we truly support, delivers better results. That’s why we’re looking to shake things up by choosing to take on challenging and inspiring projects and by pursuing long-term relationships. We want to achieve change by creating a carbon-neutral studio, by pushing the boundaries of our creativity, and by learning from our mistakes (and we’re always up front about those). In other words: we don’t only strive to think differently, we actually put it all into practice as well. It’s the only way to transform passive bystanders into active participants and a vulnerable planet into a stronger, more resilient world.


A manifesto is all good and well but let’s get to the heart of the matter: how to create a better world using creative solutions? We’ve come up with a creative game plan and we use it to challenge ourselves and our clients to produce work that is meaningful, passionate and right on target – every single day.

Believe in improvement

Listen, think, ask, advise, in search of the best solution. No experiment or test goes too far for us. We examine each element and opportunity.

Come up with ground-breaking ideas

We combine and experiment. We invent, create and bring ideas to life.

Engage in cutting-edge visualisation

We do not take any risks to come to the right solution. We consider all options and make unique design solutions for each assignment.

Never do the same thing twice

Be critical to yourself and your surroundings

Drink good coffee

To Top Back to the top