North Holland is buzzing with innovative ideas for a strong, green, and future-ready economy. But what a waste if those ideas never make it beyond the kitchen table. As the regional powerhouse for development, ROM InWest has everything to help the region’s dreamers, risk-takers, and doers grow—with funding, knowledge, and expertise. The only thing missing? A brand identity and website that pack a punch. That’s where we stepped in and gave it a bold new edge.
What started as a modest request for a new website quickly transformed into a complete rebranding. As we dove into the design process, it became clear that the existing brand needed a serious upgrade. We introduced not only new fonts and colors but also developed a striking visual style and a corporate video that truly stands out.
With this daring visual approach, we’re telling the raw, authentic stories of North Holland’s entrepreneurs. The website has become more than just an information source; it’s a platform designed to inspire and challenge. Bold typography and vibrant colors capture the innovative and forward-thinking spirit of ROM InWest, demonstrating what’s possible when you dare to think differently.
The new website, developed in collaboration with Druktemaker, highlights the stories of North Holland’s innovative entrepreneurs. These entrepreneurs are the game changers working with ROM InWest to drive the major transitions of our time. Alongside sharing their stories on the website, we launched a social media campaign. Through short videos, these entrepreneurs share their dreams and how ROM InWest is helping to make those dreams a reality.
To visualize ROM InWest’s vision for an innovative and sustainable future, we used AI-generated imagery that brings this future to life. These visuals highlight the four pillars of ROM InWest: circular transition, digital transition, energy transition, and food transition.
We’ve paired these AI-generated visuals with the raw, unfiltered stories of the people behind ROM InWest. In collaboration with Kaaps film, we produced a corporate video that showcases not only the entrepreneurs but also the ROM InWest team.
Are you an entrepreneur who dares to dream, innovate and persevere? ROM InWest is always looking for gamechangers like you. Join a network of visionaries and make use of the necessary expertise, financing and support to make your vision a reality.
Back to project overview
Want to know more?
Back to the top
Projecten