Think of a festive identity that tells the 200th anniversary of The Hague ~ Scheveningen.
By creating a strong, clear identity that is recognizable for many to combine with a good visual concept.
The 200th anniversary of our city by the sea The Hague – Scheveningen simply had to be celebrated. When the organisation asked us to manage this campaign, we did a little victory dance. We made city dressing an essential part of this campaign. Locals and visitors to Scheveningen and The Hague were all in awe of 30km of flags, signage everywhere and the 9-metre-high mobile whale tail and giant deck chair. Vibrant, eye-catching and ready to party
The whole city really breathed the celebration, you couldn’t ignore it!
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